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Why pre-order Fearless in Tibet?

'Fearless in Tibet: The Life of the Mystic Tertön Sogyal' hits the bookshelves in one month! As an author, we try to encourage pre-ordering the book!! How does this help? There is a kind of knock on effect with pre-orders! All pre-orders are calculated on the actual publication date. When libraries, bookstores and Amazon witness a steep spike in sales on that date, they jump on the talking'-about-that-book bandwagon, review & stock the book, advertise, and the like, which really helps get the word out! So thanks in advance!
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